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RADDING

Edward Radding died on June 6 from cancer. He was the husband of Linda (Leveton) Radding. Born in Springfield on October 22, 1941, he was the son of Joseph and Eunice Radding. He graduated from Classical High School and received a BS at the University of Massachusetts and an MBA from Columbia University. His career in marketing and advertising started at Benton & Bowles in New York followed by positions at Gillette, Parker Bros., Lionel-Fundimensions, and Milton Bradley. Eventually he became the “Sign Guy” when he took the reins at Radding Signs, a Springfield sign and billboard concern established by his father in 1929. Upon selling the company in 2002, he continued to design signs and advertising for local businesses through Radding Associates. He was actively involved in the Springfield Jewish community and was a former president of Sinai Temple. In addition to his wife, he is survived by two daughters, Jennifer Gardner Trulson and her husband, Derek, and Jayme Feldman and her husband, Scott; his grandchildren, Michael and Julia Gardner, Maxine, and Jonathan Feldman; and two brothers and their wife, Robert (Rina) and Alan (Eva). He was predeceased by a sister, Ann.

ASCHER-ZIMMERMAN FUNERAL HOME

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