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International e-commerce apparel site showcases Cindy Lutz Kornet’s Judaic artwork

By Stacey Dresner

Longmeadow artist Cindy Lutz Kornet is known for her softly colorful and spiritual paintings.

The art teacher at Lubavitcher Yeshiva Academy for the past 12 years, Kornet’s paintings have been on display at the Springfield JCC and the University of Connecticut. Her painting “Next Year in Jerusalem,” was on the cover of the 2015 Massachusetts All Things Jewish.

Now Kornet’s artwork can be seen on a series of beautiful silk scarves and blouses marketed by VIDA, an international company that prints the work of artists onto garments.

VIDA is an e-commerce site founded in 2014 by Umaimah Mendhro, a native of Pakistan, who arrived in the U.S. in 2001 to attend Cornell University, then Harvard Business School. After working in Silicon Valley as a product developer for Microsoft’s Xbox platform, she decided to start VIDA to promote global artists and to educate and help apparel workers make livable wages. VIDA’s apparel workers participate in a three-month educational program where they learn reading, writing and business math skills, all funded by VIDA.

“I was very interested and excited when approached,” Kornet said. “I don’t know how they found me, but I suspect a lot of googling and searching was done to invite artists to take advantage of this opportunity.”

VIDA represents 150 artists from around the world.

Kornet’s designs fit perfectly with VIDA’s aesthetic. More than 60 of her pieces of artwork – acrylic and mixed-media paintings — can be seen on the scarves and blouses on the VIDA website.

“My paintings are uplifting, spirited, life-affirming and make people feel good,” she said. “All are spirited and many are Judaic.”

Scarves and sleeveless knit tops bearing Kornet’s artwork are sold on the website for $40; sleeveless silk blouses are available for $75; and t-shirts go for $65. Kornet receives a modest commission for each sale.

“The most creative part for me — other than creating the paintings — is juxtaposing my artwork onto the garment: moving it, reducing size, expanding, repeating pattern until I reach the ‘aha’ moment,” Kornet said.

“I have been at this only a month but have sold a few dozen pieces.”

Kornet’s goal is to sell enough pieces so that they and her artwork will be featured on VIDA’s homepage.

“The site is very professionally done,” Kornet explained. “When you click to expand an object the arrow on the left will show you the painting it has been taken from.”

To view or order Kornet’s art-inspired clothing and scarves, go to:
Discount code: FACEBOOK10 

Conversation with Benjamin Anthony
Conversation with Joshua Drazen

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